Missy Staben BS
Director Reputation Management
Cook Children's Health Care System
Dallas/Fort Worth, TX
As director of Reputation Management at Cook Children's Health Care System, Missy Staben uses her background in psychology and retail to create an effective digital reputation and service recovery process. She connects health care leaders from across the system to answer parent's concerns, questions and frustrations. She also helps physicians and clinics with review request strategies to increase their online ratings. After working at Cook Children's for almost 10 years, Missy moved into her current role in 2016. With her in this position, Cook Children's reviews have increased 43 percent and the health care system's online reputation is above the national average at 4.02 rating.
How to Effectively Manage Patient Complaints in a Social Media Driven World
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